I have developed the business to include award winning group sessions, hugely popular Beach Bootcamps, a SugarCleanLean 6 week food plan, wellness program, motivational speaking, SugarCleanLean cooking classes and DF Fitness activewaer clothing collection.
One of my greatest successes was the Great North Fitness Revolution campaign in 2012 which ran for 4 years and gained a huge amount of local and national press.
Ive written over 500 fitness articles and am the fitness columnist for the Newcastle Journal Newspaper.
Training and mentoring Mark Allison 'Run Geordie Run' who is running around the world is one of my biggest challenges and most rewarding.
The success of the business brings regular TV and radio work.
In 2012, my campaign work was mentioned in the House of Commons, as a step forward for the health of the nation.